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It used to be so simple to monitor your business’ reputation. It wasn’t easy for unhappy customers to bad mouth your company to the masses, because it was too expensive and too difficult to spread the word via television, radio or newspaper. Prior to the Internet these were the onlyContinue Reading

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Online reputation marketing and management covers both establishing the image of your “brand” or company, and controlling that image. Studies have shown that customers often base their purchasing decisions on perceptions, rather than facts. If a customer believes a certain mass merchandise store mistreats their employees, for instance, they willContinue Reading